With a background in architectural design, creating physical experiences has always been a core aspect of my work. I truly believe in the importance of human-centred design philosophy.

While I appreciated the impact of architecture on society and its influence on people, I started feeling a growing sense of dissatisfaction. I realised that instead of relying on assumptions, I wanted to base my design decisions on actual insights from human behaviour.

Throwback to my time working as a customer service representative, I received numerous calls from users experiencing problems while navigating digital products. I took pride in assisting elderly users in navigating the mobile app through verbal instructions. However, I couldn't help but wonder if there were ways to enhance the products and reduce user pain points.

In UX design, I use both creativity and research methods based on my academic and design experiences. The best parts about being a UX designer are getting to communicate with people outside of my profession, focusing on usability instead of only pursuing aesthetics.